MATRADE - Malaysia External Trade Development Corporation 

Contact Form

MATRADE HCMC:

Units 1206 – 1207, Me Linh Point Tower,
No.2 Ngo Duc Ke Street, District 1,
Ho Chi Minh City, VIETNAM.

+84-8-38298256/38231468

+84-8-38231882

hcmc@matrade.gov.my

www.matrade.gov.my

Faizal Izany Mastor
Trade Commissioner

Mr Yazrin Syakhairi Mahlan
Deputy Trade Commissioner

Mr Tran Hai Nam
Marketing Officer ( Matrade HCMC)

 

Hanoi office:

43-45 Dien Bien Phu Str., Ba Dinh Dist., Hanoi (Embassy of Malaysia)

+84 4 3734 7521

+84 4 3734 7520

Vacant
Marketing Officer (Ha Noi Office )

hanoi.pvhoi@matrade.gov.my

About MATRADE

The Malaysia External Trade Development Corporation (MATRADE) was established on March 1, 1993 as the external trade promotion arm of Malaysia's Ministry of International Trade and Industry (MITI). Its functions are:

-   To promote, assist and develop Malaysia's external trade with particular emphasis on the export of manufactured and semi-manufactured products and services;

-   To formulate and implement export marketing strategies and trade promotion activities to promote Malaysia's export;

-    To undertake commercial intelligence and market research and create a comprehensive database of information for the improvement and development of Malaysia's trade;

-    To organise training programmes to improve the international marketing skills of Malaysian exporters;

-    To enhance and protect Malaysia's international trade investment abroad; and

-    To promote, facilitate and assist in the services areas related to trade.

Our missions:

MATRADE’s mission is to develop and promote Malaysia’s export to the world and its functions are:

-    To promote, assist and develop Malaysia’s external trade with particular emphasis on the export of manufactured and semi-manufactured products and, on a selective basis, imports;

-    To formulate and implement a national export marketing strategy to promote the export of manufactured and semi-manufactured products;

-    To undertake commercial intelligence and market research and create a comprehensive database of information for the improvement and development of trade;

-     To organise training programmes to improve the international marketing skills of the Malaysian exporters;

-     To enhance and protect Malaysia’s international trade interests abroad;

-     To represent Malaysia in any international forum in respect of any matter relating to trade;

-     To develop, promote, facilitate and assist in service areas related to trade; and

-    To advise the Government on matters affecting or in any way connected with trade and to act as the agent of the Government or for any person, body or organisation on such matters.

Our vision:

MATRADE assist Malaysian companies to establish their presence overseas and raise their profiles in foreign markets through different promotional drives including participation in trade missions, specialised marketing missions and international trade fairs.

MATRADE also organises business matching programmes for Malaysian companies and foreign importers. Being the national agency for trade promotion, MATRADE is often the first reference point for enquiries and visits by foreign importers. The agency's role is to match them with compatible local partners who can offer the products and services they seek.

INTERNATIONAL PARTNERSHIP

The objective of the international partnership programmes abroad initiated by MATRADE through our cross-border promotional activities amongst others, are for the expansion of Malaysia’s export of services and products through penetration into new markets as well as the expansion of the existing markets. These can be achieved, but not limited through the following means:

a.     direct investment through the purchase of equity of foreign companies with the aims of:

    •  gaining influence to source for Malaysian services/products e.g. acquiring chain of retail outlets;
    •  buying over the existing foreign companies that have value-added and/or will give an edge to the Malaysian buyer e.g. foreign company breakthrough in R&D for medical products or new technology achievement that has high market value; and
    •   investing in foreign companies that have existing projects in hand.

b.     buy over promising existing projects from foreign companies;

c.     propose project that will lead to direct negotiation with the public/private entities of the target markets;

d.     compete in international tenders for privatisation of projects/companies; and

e.     strategic joint-venture or partnership with business partner of the host country and/or of the 3rd country.

These international partnership initiatives intensify and accelerate our efforts for the internationalisation of Malaysian companies that could lead to the long-term presence of our Malaysian business interest abroad, which in return would contribute to the inflows of revenue for Malaysia.